Dwell is the name for our place-based portfolio, the UK's largest full-motion screen network across leisure and hospitality venues.
Dwell is the name for our place-based portfolio, the UK's largest full-motion screen network across leisure and hospitality venues.
MiXR Media is an app and digital network which has 100m guest visits a year across almost 700 Stonegate Group venues.
MiXR is a unique advertising channel, enabling brands to engage audiences via flexible location planning, full motion content and high dwell time in an environment the British public love.
monthly impressions
screens
locations
full motion digital screen network
Every screen across the Dwell network allows for full HD video content, making it the UK's largest full motion digital screen network. Let's work together to create the most impactful OOH campaigns in places where people socialise.
Unlike most digital out-of-home screens which are viewed by passing traffic, Dwell is an environment with a high dwell time. The average visitor in these venue stays for 72 minutes in full view of the screens, allowing brands to engage people using multiple creatives in one visit.
MiXR launched in 2023 as a pilot involving a number of drinks and snacks brands available to buy in venue with control vs exposed research studies showing an average of +15% sales uplift for products stocked in venues where screens showed ads. Since then, further studies have shown 22% increase in ad recall (59% above benchmark) and intent increase by 26% (5 times above benchmark).
Source: LoopMe / Alight Media
60% of people say that visiting the pub is their favourite way to spend time with their friends (CGA BrandTrack, 2023), making MiXR one of the only media channels where 100% of impressions are delivered in a social environment. This will allow brands to display content that encourages conversation, sharing and taking action.
Every screen across the Dwell network allows for full HD video content, making it the UK's largest full motion digital screen network. Let's work together to create the most impactful OOH campaigns in places where people socialise.
Unlike most digital out-of-home screens which are viewed by passing traffic, Dwell is an environment with a high dwell time. The average visitor in these venue stays for 72 minutes in full view of the screens, allowing brands to engage people using multiple creatives in one visit.
MiXR launched in 2023 as a pilot involving a number of drinks and snacks brands available to buy in venue with control vs exposed research studies showing an average of +15% sales uplift for products stocked in venues where screens showed ads. Since then, further studies have shown 22% increase in ad recall (59% above benchmark) and intent increase by 26% (5 times above benchmark).
Source: LoopMe / Alight Media
60% of people say that visiting the pub is their favourite way to spend time with their friends (CGA BrandTrack, 2023), making MiXR one of the only media channels where 100% of impressions are delivered in a social environment. This will allow brands to display content that encourages conversation, sharing and taking action.
