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FORMATS

Get to know our OOH advertising formats

National rail advertisement

We offer a variety of advertising formats designed to deliver eye-catching, impactful campaigns that help bring your brand message to life. 


From local businesses to national roll-outs, our extensive portfolio includes everything from bus shelters to digital billboards and screens in leisure and hospitality environments - ensuring your brand reaches the right audience in the right place.

Digital 48s

Digital 48 sheets (D48s) are large and impactful, landscape billboards, generating great brand exposure and return on investment.

D48 billboards are typically placed in high-traffic areas like busy roads, highways, and shopping centres, so you know plenty of people will be seeing your message. 

Go by Alight, our network of D48 billboards, is the UK's number 1 digital billboard network for audience reach, connecting brands with people on their journeys throughout the day.

Our screens are high quality in premium locations with clear visibility, ensuring your brand gets seen!

Debenhams advertisement viewed through car window
31.8m

people see our D48s every month

50%

of all UK adults reached

455

D48s across the UK

100%

powered by renewable energy

Digital 6s

Digital 6-sheets (D6s), are smaller-scale portrait billboards that are often positioned within local areas such as high streets, roadsides, and bus shelters. 

D6s stand out at any time of day or night, and are the perfect solution for businesses looking to turn heads in a smaller space. They also offer flexibility, allowing businesses to display their ad at specific times of day or in particular weather conditions.

Starbucks D6 advertisement
4k

we have the only ultra HD network

4x

the resolution of any other D6

50%

more display space

100%

powered by renewable energy

Classic 6s

Our classic, paper 6-sheet posters (C6s) are perfect for making a big statement in a smaller space. 

They are ideal for high streets, bus shelters, and pedestrian areas, putting your business in front of thousands of shoppers, commuters, and families.

The smaller size makes it easy to convey a clear and simple message that will stick in the minds of your target audience.

Coca Cola bus shelter C6 - Moore Street
3.8m

adults see all our 6s every month

#3

third largest total 6s provider

20

towns and cities across the UK

66m

total monthly impressions

Place-based media

Media at the heart of the conversation

Dwell by Alight is our place-based digital screen portfolio, the UK’s largest full-motion screen network across leisure and hospitality venues.

This includes MiXR, developed in partnership with Stonegate Ltd in bars, pubs and nightclubs across the UK. 

No other advertising platform engages with people in a social setting with high dwell times like this.

Dwell offers brands the combined strengths of social, retail media and DOOH, addressing some of the key challenges of these channels: trust, viewability, engagement.

Disney+ advertisement in pub
4,600

screens nationwide

1,200

venues across the UK

100m

annual footfall

374m

monthly impressions

Engage people in new and creative ways

Including digital billboards and posters in your OOH advertising campaign can help your business:

Audience

Reach a large and diverse audience.

Brand

Build brand awareness and complement your online marketing strategy.

Engage

Engage people and drive traffic online or to a physical location.

Promote

Promote a specific product or service.