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Classic & digital 6-sheet screens

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A guide to understand more about advertising on

6-sheet screens.

A guide to 6-sheet advertising

What is 6-sheet advertising?

6-sheet screens are a recognisable out-of-home formats in the UK. Positioned in high-footfall locations such as transport hubs, shopping areas, and busy roadsides, 6-Sheets connect with audiences during their daily routines. Measuring 1.2m x 1.8m, 6-sheets are the perfect format for delivering messaging at eye level, where they’re most likely to be noticed.

At Alight, we offer both classic and digital 6-sheets. Our placements combine visibility with versatile locations, giving brands a cost-effective way to boost awareness and drive results.

Ariel D6 advertisement

6-sheet size and specifications

Both classic and digital 6-sheet screens follow a standardised format across the UK, making them easy to plan into campaigns:

  • Dimensions: 1.2m (width) x 1.8m (height)
  • Orientation: Portrait

Classic specification (C6)

Printed Classic 6-Sheet paper is typically printed on high-quality paper with a weather-resistant finish for durability before being inserted into units in outdoor environments. Backlit units are also available, keeping campaigns visible day and night.

Digital specification (D6)

Digital 6 sheets use high-resolution LED screens that display multiple creatives in rotation. Content can be updated quickly and tailored to specific times of day, weather conditions, or local events.

C6 Spec Sheet D6 Spec Sheet

What does it cost to advertise on a 6-sheet?

Get in touch for a tailored pricing plan and accurate pricing recommendations

6-sheet campaigns are often more affordable than people expect. Both classic and digital formats provide an accessible entry point into OOH, making them suitable for local businesses, regional activations, or as part of a larger multi-format strategy.

Pricing at Alight starts at £49 per week for C6 and D6 formats; however, costs vary depending on location, visibility, campaign duration and demand.

Where you’ll find 6-sheets

6-sheets are strategically placed in some of the busiest areas across towns and cities, ensuring your message is seen during the daily routines of your target audience.

Bus shelters & transport hubs

One of the most common placements for 6-sheets is at bus stops, train stations, and other transport hubs. Positioned at eye level, brands can connect with commuters while waiting, making them an ideal format for campaigns targeting daily travellers.

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High streets & shopping areas

At Alight, we offer 6-sheet placements in bustling retail zones, helping reach people who might already be in the purchasing mood. Whether on a busy high street, outside a shopping centre, or near supermarkets, these placements allow brands to suggest buying options moments before people purchase.

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Roadside placements

Strategically placed along busy roads and pedestrian routes, roadside 6-sheets reach drivers and people on foot. Their compact size and clear visuals ensure your message makes some noise in high-traffic areas, delivering brand exposure to a wide and varied audience.

Discover the benefits of bus shelter advertising
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What are the benefits of 6-sheet advertising?

6-sheet advertising offers a range of advantages:

1. Eye-level impact: Positioned at pedestrian height, 6-sheets deliver maximum visibility and make engaging with your ad messaging easier for viewers.

2. Versatility: Whether classic print or digital, 6-sheets can be tailored to suit your campaign needs - from static brand messaging to dynamic, time-sensitive creative.

3. High frequency & recall: No print or physical installation required, allowing fast campaign launches and easy changes

5. Scalable reach: Many digital billboards use energy-efficient LED lighting and reduce waste from paper and printing. At Alight, our digital billboards use 100% renewable energy.

Classic vs. digital 6-sheets

Both formats share the same size and prime positioning, but each brings unique advantages:

Classic 6-sheets: Bold, static posters that deliver consistent visibility in key locations.

Digital 6-sheets: Dynamic screens allowing multiple creatives, real-time updates, and the flexibility to target by time of day, weather, or event.

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