Alight Media fundraises for their charity partner Justdiggit

Back in July, Alight Media pledged to run/walk/swim and cycle from our Great Marlborough Street office in London to Dodoma in Tanzania. The aim was to raise awareness and funds for our charity partner Justdiggit to help them to continue their great work towards creating a greener, cooler planet.

The company was split into 3 teams (Lions, Giraffes and Elephants) to have a race to the end and to accumulatively cover an incredible 13,464 miles for our virtual round-trip. It took 13 weeks to complete our challenge and the Elephants won overall, just pipping the Lions to the post by 12 miles. Overall we are delighted to announced that we reached our fundraising goal and raised £6,732.

This money will fund a re-greening effort that will cover the size of 17 football pitches and is the equivalent of almost 1,000 bunds for Justdiggit. In addition to fund-raising, the Alight team will continue to support and help raise awareness for Justdiggit via its fast-growing national OOH network which engages a quarter of the adult population every fortnight through more than 1,300 advertising sites.

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