Turn customers into champions

Prime customers with D48s.
Prompt customers with MiXR.

Create brand champions

Download the MiXR app today!

Prime customers with D48s.
Prompt customers with MiXR.

Create brand champions

Download the MiXR app today!

The opportunity

Digital billboards acts as the most powerful channel for reaching people fast and building awareness (43.4 million adults across the UK every month). Paired with MiXR which sits at the heart of all types of conversation, we can truly engage with customers.

For the first time, we are now also offering free effectiveness measurement for all campaigns that combine both Alight D48 and MiXR networks. This is achieved through gathering MAIDs from individuals exposed to both the billboard and MiXR elements of a campaign and comparing this group to a statistically identical control group.

The UK's no.1 digital format for Reach

Alight’s digital billboard network reaches more than 32m people every month, and is growing by the day. We are the market leader for total D48 audience reach in the UK, leading the market in increasing digital billboard reach nationwide.

The media channel with conversation at its heart

Unlike most digital out-of-home screens which are viewed by passing traffic, MiXR is an environment with a high dwell time.

The average visitor in a MiXR venue stays for 45 minutes in full view of the screens. This will allow brands to engage people using multiple creatives in one visit. 60% of people say that visiting the pub is their favourite way to spend time with their friends (CGA BrandTrack, 2023), making MiXR one of the only media channels where 100% of impressions are delivered in a social environment. This will allow brands to display content that encourages conversation, sharing and taking action.

Measuring real ROI for out-of-home campaigns

Bringing the offline and online advertising world closer together we now offer digital effectiveness and retargeting opportunities for all campaigns. Please contact your Alight rep for more info on this.