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Dougie Mac Hospice: Recruiting volunteers

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Advertiser: Dougie Mac Hospice

Campaign Dates & Duration: 12 - 19 January 2026

Designed to deliver rapid awareness and action within a short activation window. Dougie Mac Hospice partnered with Alight to support a critical volunteer recruitment drive. Prior to this campaign, Dougie Mac Hospice had used a mix of bus stop advertising, local publications, and social media, but sought to strengthen reach and impact through OOH advertising.

Objective

  • Recruit new volunteers to support hospice services 
  • Increase awareness of volunteering opportunities within the local community 
  • Reach audiences likely to take meaningful action 

Campaign approach

  • Placement in high-footfall, high-traffic digital OOH locations 
  • Time-optimised scheduling to reach audiences most likely to be available to volunteer 
  • Integration with existing channels including social media and bus stop advertising 
  • Clear messaging focused on driving immediate action (volunteer sign-ups) 
  • We also provided targeting advice and flexible planning support, ensuring the campaign reached relevant audiences at optimal times.

Results & highlights

  • Achieved measurable uplift in volunteer recruitment activity 
  • Successfully supported drive for immediate action 
  • Strengthened awareness of volunteering opportunities 
  • Demonstrated strong synergy between OOH and social/digital channels 

 

“Anne is really easy to work with, she’s very responsive to requests and always offers flexible options to meet the needs of our campaigns. The digital boards are in good, high traffic locations.”

“The team was incredibly supportive, making the entire process smooth and stress-free, and their advertising solutions really helped boost our visibility in a meaningful way.”

 

Dougie Mac Hospice