Advertiser: Weymouth Queen Rhapsody
Campaign Duration: 10 July - 9 August
Weymouth Queen Rhapsody set out to sell tickets for live events by boosting awareness and driving immediate sales.
Any Three Words: Enhancing ticket sales for their show by 45%
Objective
The key challenge was to increase visibility in the local area and generate demand quickly, as existing channels like Facebook ads, venue promotion, guides, magazines, radio, and sales emails were not delivering enough ROI on their own.
Campaign approach
Alight implemented a targeted OOH campaign designed to raise awareness and encourage fast ticket purchases.
Results & highlights
The campaign delivered impressive results. Ticket sales rose by 40% during the campaign, with 45% of total sales achieved in the final three weeks while the OOH activity was live. This demonstrated the strong influence of the campaign in driving awareness and immediate action, complementing the client’s broader marketing mix.
Objective
The key challenge was to increase visibility in the local area and generate demand quickly, as existing channels like Facebook ads, venue promotion, guides, magazines, radio, and sales emails were not delivering enough ROI on their own.
Campaign approach
Alight implemented a targeted OOH campaign designed to raise awareness and encourage fast ticket purchases.
Results & highlights
The campaign delivered impressive results. Ticket sales rose by 40% during the campaign, with 45% of total sales achieved in the final three weeks while the OOH activity was live. This demonstrated the strong influence of the campaign in driving awareness and immediate action, complementing the client’s broader marketing mix.
"Working with Alight Media was a smooth and fast process. Having sold 45% of our total tickets in the last three weeks, this campaign has to have had a huge impact alongside the other marketing channels."
Three Words Limited