Advertiser: Waterside Holiday Group
Campaign Duration: May – September 2025
Waterside Holiday Group set out in summer 2025 with a clear mission: to boost brand visibility and strengthen awareness among potential holidaymakers in the local area. With several popular holiday destinations under their umbrella, they wanted to make sure they were top-of-mind for both locals and visitors exploring options for seasonal getaways.
To build long-term public awareness, with an emphasis on consistent and ongoing brand presence throughout the peak holiday season.
Waterside Holiday Group partnered with Alight to run an OOH campaign across carefully selected local sites. The OOH activity was complemented by a wider marketing mix. This integrated approach helped reinforce the message across multiple touchpoints.
Waterside Holiday Group reported significant gains in brand visibility.
To build long-term public awareness, with an emphasis on consistent and ongoing brand presence throughout the peak holiday season.
Waterside Holiday Group partnered with Alight to run an OOH campaign across carefully selected local sites. The OOH activity was complemented by a wider marketing mix. This integrated approach helped reinforce the message across multiple touchpoints.
Waterside Holiday Group reported significant gains in brand visibility.
“Working on our digital screen campaign with Alight Media has been a great experience. The support, communication and genuine enthusiasm for delivering results and ensuring we are happy with our campaign outcome has made the entire process seamless.”
Waterside Holiday Group
