Getting behind the World Out of Home Organization for #OurSecondChance

We’re really proud to be supporting the World Out of Home Organization (WOO) as it launches its new global DOOH campaign, #OurSecondChance.

Highlighting the power of OOH as a broadcast medium, it is believed to be the largest global DOOH campaign to date.

Tom Goddard, President of the World Out of Home Organization, said: “Our Second Chance reflects the new post Covid world, in a non-partisan way and highlights the opportunity it gives citizens across the world, to consider their priorities and aspirations.

“New Commercial Arts has produced a stunning campaign that shows the Out of Home industry at its best and most striking: a reminder to advertisers and agencies that, as the world re-opens for business, Out of Home remains the only true global broadcast medium.”

It is the first major campaign from New Commercial Arts, the agency formed in May by adam&eve founders James Murphy and David Golding with Ian Heartfield from BBH and Rob Curran from Wunderman Thompson.

Murphy joined our Alight Media panel at last month’s Future of OOH event, where he was clear on his view of the importance of OOH for brands:

“There are few other media that can challenge outdoor in terms of its sheer presence, confidence and charisma.”

“As society starts to rebuild its confidence and its appetite for business and consumption…as we step back out into the light, what better media is there to show brands out in the light, being confident and charismatic, than outdoor?”

“The power of OOH has rallied and strengthened on two fronts – one of them is very traditional, in its power to be a truly public and shared medium…and at the other end it’s gathered power at the most modern end of the industry in terms of DOOH’s ability to create very dynamic creative opportunities for brands.”

“There’s no medium quite like outdoor to allow you to have and shape a public and perhaps a national conversation.”

“It’s the most political of media…it necessitates boiling down a message to its absolute essence. Outdoor at its best is like political messaging at its best, which is it is absolutely focused and effective.”

“Outdoor has that ability to paint your message in a big and pretty evocative way.”

To hear more from the event, check out our CEO Matthew’s takeouts from the panel or watch the full session.

 

 

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