Want to know your OOH from your DOOH? Confused about the difference between Reach and Route?
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Digital out-of-home advertising.
Classic large format advertising display intended for viewing from extended distances (typically 6m x 3m).
Digital 48 sheet billboard (typically 6m x 3m).
Classic 6 sheet (typically 1.2 x 1.8m).
Digital 6 sheet (ours are 1.8 x 2.1m).
Audience measurement for the out-of-home advertising industry.
Refers to the total number of different people exposed, at least once, to a medium during a given period.
A specific grouping of sites/locations according to geography or format.
LF - 48 sheet or bigger. SF - 6 sheet or smaller.
The cost of delivering 1,000 impressions from individuals who notice the advertising on displays in a market.
The artwork for your campaign.
Sizing specifications for display copy.
The percentage of advertising time allocated to a brand; most often used with reference to a share of time on a digital screen.
The interval of time where the audience is in close proximity to a specific site.