The countdown is now on for Mediatel’s Future of OOH event, taking place this Thursday 23 July, and we’re excited to be a partner.
The packed agenda will be covering all things OOH, from how the industry is adapting to all of the changes 2020 has brought, to standout brand case studies.
Our CEO Matthew Dearden will be moderating a panel at 9.55am. He’ll be joined by James Murphy, Co-Founder of New Commercial Arts and one of the industry’s most respected creative leaders, Natalie Bell, MD at MG OMD, fresh from the agency being crowned Campaign’s Global Media Agency of the Year, and Louisa Harrison-Walker, Founder of Benchmark and Interim Director of Sheffield Chamber of Commerce. Matthew will be asking the panel how clients should approach engaging post-lockdown Britain, how they can ensure they reach a truly national audience and why OOH is a must buy on the back of recent changes in consumer behaviour.
Here are the full details:
Missing audiences – how to engage post-lockdown Britain
Thursday 23rd July, 9.55 – 10.25am
Matthew Dearden, CEO, Alight Media (moderator)
James Murphy, Co-Founder, New Commercial Arts
Natalie Bell, MD, MG OMD
Louisa Harrison-Walker, Interim Director of Sheffield Chamber of Commerce
As restrictions lift and the UK starts to open up, brands now face the challenge of engaging a post-lockdown Britain. They have been missing their audiences, who have being missing normal life and the integral role smart brands play in that. Consumer behaviour has undoubtedly changed, with local communities growing in importance and areas outside of the traditional media hubs coming to the forefront.
Media planning must evolve to reflect these consumer changes. What is the role of OOH under these circumstances? How can clients ensure they are not missing audiences in areas of cultural and economic value, to reach a truly national audience? What changes are needed to the way campaigns are planned and created?
Click here to register – we’ll see you there!