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Making a positive difference

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Our objective: To positively impact the world as a business and as a team.

Working together: How can we work with Talon to improve the sustainability of out-of-home?

Our responsibility

Out-of-home advertising is part of our urban landscape and has a significant role to play when it comes to sustainability and environmental action. As a broadcast medium, it can act as a platform for change while supporting local communities.

As one of the most socially responsible formats, OOH reinvests 50p in every pound spent on media back into the community – where it is used to improve local services and infrastructure.

At Alight, we are proud of all we have done so far, and always want to do more: we’re committed to being a positively sustainable OOH business for the long-term.

Like Talon, we are members of Ad Net Zero and this page aims to share with you more information about our current partnerships and initatives. 

Please contact Martha, your Talon rep, for any more information.

100%

of our network is powered by renewable energy

1st

We’ve installed the first wind and solar powered shelters

7

living roof and wind/solar shelters

ISO

Accreditation 14001:2015 Environmental management

Our partnerships

Our Ad Net Zero membership

Alongside Talon and other members of the out-of-home community, we are proud supporters of Ad Net Zero, our industry’s drive to reduce the carbon impact of developing, producing and running advertising to real net zero.

Our Pinwheel partnership - investing in planet repair

We have partnered with Pinwheel, a pioneering business that aims to repair the planet through investment in rigorously vetted global projects. We are the first media owner to work with Pinwheel and will help fund diverse initiatives such as: seagrass restoration, reforestation, rainwater harvesting and rewilding programmes.

Our Etesian Green partnership

We are an exclusive OOH partner with the UK’s premier sustainable street furniture manufacturer. Etesian Green's street furniture is manufactured from recycled bottles as a substitute for steel and aluminium and green street furniture is powered by wind and solar energy.

Our Samsung partnership

We have partnered with Samsung to provide D6 and D48 screens across the UK. All our screens are powered by renewable energy and we also ensure that sustainability drives our procurement strategy. Samsung pursues sustainability throughout the life cycle of its products, from design and development to manufacturing, usage, takeback, and recycling. 

Our international charity partner - Justdiggit

We support Justdiggit through fundraising by our team and raising awareness through donating advertising space across our portfolio. We are proud to help Justdiggit make a difference in cooling down the planet by regreening degraded land and bringing back vegetation.

Our commitment to greener communities

Warrington Green Mile

Alight's partnership with Warrington includes the creation of a 'green mile'. All bus shelters on this route have living rooves and a 500m grass central reservation has been seeded and re-wilded by our team. The shelters are also made from recycled materials and some have wind and solar power. This is available for Talon clients to sponsor to help highlight their sustainability credentials while supporting Warrington's pioneering green initiatives. 

Warrington green mile