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Alight amplifies ‘A Real Woman’ campaign by Artichoke Trust for Season 4 of The Gallery

Essence 2024 Sin Wai Kin The Gallery Season 4 2024 Mockup produced by Artichoke Alight Media 2

11 works by international artists explore the theme: ‘A Real Woman’ across our digital network

As part of our ongoing partnership with Artichoke Trust, we are delighted to announce, ‘A Real Woman’, Season 4 of The Gallery a major public art project playing across our digital billboard and 6-sheet network.

The Gallery is the UK’s biggest public art exhibition and harnesses the power and reach of outdoor advertising sites to ignite national conversations around subjects that matter through art.

Curated by Bakul Patki, Season 4 of The Gallery features 11 artworks – two directly commissioned and nine selected from almost 900 open call submissions. The exhibition presents a multiplicity of bold responses to the theme A Real Woman, addressing potent and contested ideas, such as gender identity, health disparity, the domestic realm, and feminism.

The exhibiting artists are Sin Wai Kin, Joanna Hogg & Nick Turvey (direct commissions), Fanny Beckman, Raven Gough, Rachael House, Aljohora Jeje, Eri Maeda, Cristiana Nogueira, Georgie Wileman, Frances Willoughby, and Dawn Woolley.

“The Gallery is ambitious in scale and reach, and our Out-of-Home partners are the perfect collaborators to help us bring these artworks to life across the UK. At a time when arts organisations are struggling to keep ticket prices low and arts sponsorship scrutiny is high, this partnership allows The Gallery to keep high quality and engaging art free for audiences to view across the UK. We can't wait to see this Season's artworks on our out-of-home partners' sites nationwide.”


- Ma’ayan Plane,  Artichoke Development Director

“When approaching the subject ‘A Real Woman’, I felt it crucial that this was not a question to be answered, but rather a statement to be considered. There is no single or simple definition of a woman. I hope the different perspectives presented by our artists will inspire viewers to consider the plurality of womanhood, and thereby encourage understanding and empathy towards those whose lives are shaped differently from their own.”


- Bakul Patki

To read more about the exhibition see here