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Alight Media is shortlisted for the StartUp and ALF Awards

13 April 2022
Alight Media 1

We are thrilled to announce that Alight Media has been shortlisted for the StartUp Awards in the London & The East of England, Marketing, Advertising and PR category as well as the ALF Awards: Best start up category.

Our CEO, Matthew Dearden, said: “We’re delighted to have been nominated as a finalist in both awards and categories.”

“In under three years our company has brought a new offering to advertisers, challenged the way the world’s oldest medium is traded, added a digit of revenue every year and created an awesome place to work. All while navigating a global pandemic and selling out-of-home when we were told to stay in.”

Alight Media is now the fastest-growing OOH media owner, moving from a start-up to one of the UK’s top five in a highly competitive marketplace. Our company helps advertisers engage more than half of all working adults every month, delivering 130 million audience impressions every week. Our rapid expansion has seen 97% of our sites installed after January 2020. This is just the start of Alight Media’s ambition to add hundreds more digital screens in towns and cities over the next three years.

The new StartUp Awards National Series programme has been launched to recognise the booming startup scene across the UK which has accelerated since the pandemic began.

Professor Dylan Jones-Evans OBE, the creator of the StartUp Awards National Series, said:

“​​New firms are important for generating economic prosperity, employment opportunities and innovation. Since 2016, the Wales StartUp Awards have celebrated this amazing annual contribution to our economy by entrepreneurs and the impact they have on communities across the nation.

“Given the sheer volume of phenomenal startups we’ve heard from since then, as well as the huge post-pandemic shift in people’s desires to take their career in a new direction and set up a business against the odds, we felt it was the right time to take the programme nationwide. We’ve been blown away by the standard of entries in this first year and truly look forward to crowning the winners in June.”

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The ALF Awards category is designed to recognise the success and development of start-up businesses. The finalists and, ultimately the winner, are judged on how the company displays growth, positive culture, innovation and how the business fulfils customer needs.

According to an ALF Awards spokesperson: “ALF has been bringing the media and marketing sector together for more than 30 years thorough our data, insight, and lead services. Now we are launching a new set of awards to recognise and celebrate the very best work and brands in the media world. We’ll be showcasing the best teams in the business, the most compelling pitches, the biggest turnarounds, the best brands and the rising stars and sales leaders.”