Alight Media has announced the appointment of Dan Durling to the new role of Managing Director. Reporting to CEO Matthew Dearden, Dan will join Alight on 7 September to help drive the company’s expansion plans. Dan joins the Alight team as the company accelerates its growth journey. Alight Media is now the fastest-growing OOH media owner, moving from a start-up three years ago to one of the UK’s top five in a highly competitive marketplace. The company has already reached a significant milestone of a combined adult reach of almost 30m each month, across more than 1,500 OOH advertising sites, including Digital 48 sheets and Classic and Digital 6 Sheets.
Dan will work with the team to help Alight’s customers maximise the potential of this portfolio which includes one of the UK’s highest reach media products – its network of 300 digital billboards. Alight’s digital billboards have now overtaken media outlets including The Sun, Sky News and The Telegraph for monthly audience reach. Dan will bring extensive commercial and leadership experience to the Alight team, building on over 20 years’ working in media and digital companies. Most recently Dan has been working with a leading AI consultancy business to launch its Amazon-specific tech platform Nozzle.ai to the Big 6 holding groups, the wider independent agency market, direct brands, and Amazon sellers.