We have reached our 500th digital billboard milestone!

Last year we set out a clear and ambitious goal to cement our position as a top five out-of-home media owner and to install our 500th digital billboard. Today, we’re delighted to announce that ambition has become a reality, marking a defining moment in our growth story.

We exist to make a positive difference by connecting brands and communities in the real world. And in just over five years, we have evolved from a bootstrap start-up operating a handful of digital 6-sheet panels into the UK’s leading digital billboard screen provider.

We’ve built this leadership not just on scale but on the expertise of our team and the quality of our network, with every screen strategically located in high-traffic areas with strong dwell times and clear visibility.

Each month, more than 33 million UK adults see an Alight digital billboard, making our screens a familiar part of everyday journeys across the country. Over four million adults who view our Go by Alight network each month do not see advertising on any other digital billboard, providing genuinely incremental reach. In addition, Go by Alight operates in more unique towns than any other outdoor media owner and are the market leaders in eight out of 13 regions across the UK.

Together, this footprint delivers 580 million impressions every month across our digital billboard portfolio.

Source: Route