Summer presents a prime opportunity for brands to make the most of out-of-home (OOH) advertising, capitalising on people spending more time outdoors. As people flock to beaches, parks, festivals, and other outdoor events, OOH advertising becomes a perfect channel to capture attention and drive brand awareness.
In the last 12 months over 30m people went on holiday, of those 7 in 10 took a holiday in Britain (TGI). Our nationwide network of over 4500 screens in over 250 locations reaches over half the UK population.
Increase foot traffic in summer
During the summer months, time outdoors increases significantly, driving higher levels of footfall and road traffic. This makes the summer months especially effective for out-of-home (OOH) advertising, giving brands the opportunity to connect with a wider audience. Beyond building awareness, this seasonal uplift can translate into immediate sales - according to Barclays, consumer card spending increased by 4.5% year-on-year in April (the greatest uplift recorded since June 2023). Well-placed billboards in busy areas can grab attention quickly. potentially leading to spontaneous in-store visits and purchases online.
Targeted engagement with tourists
Summer draws a wide range of people to popular destinations, from tourists to staycationers. out-of-home (OOH) advertising allows brands to reach these audiences by placing ads in the locations where they’re most likely to visit. Both traditional OOH and digital OOH (DOOH) offer dynamic formats that effectively capture the attention of travellers with timely, relevant messaging. Strategic placements near airports, roadsides, tourist hotspots, beaches and even in pubs and bars can significantly boost visibility and engagement with on-the-go travellers.
Our bus shelter screens in Bournemouth, Blackpool, Weymouth are situated in high street shopping and seaside areas which are prime locations for staycationers over the summer period. According to Route, 94% of people planning their next holiday in these areas can be reached through our network, giving brands access to 90,000 adults each month from these locations alone.
Brands can also reach individuals planning holidays abroad by targeting areas where our frames are located and where audiences index higher for overseas travel. Based on TGI Insights Data , people planning their holidays are:
- 1.5x more likely to agree that well-designed OOH ads improve the urban landscape.
- 139% more likely to agree that OOH advertising improves their perception of a brand.
- 37% more likely to interact with a page on social media after seeing an OOH ad.
