2025 is a huge year for us at Alight, as we celebrate our fifth anniversary!
It's been an incredible five years, and we’re beyond proud of how far we've come and the impact we've made in the outdoor industry.
Co-Founder and CEO Matthew Dearden says, “The vision when founding Alight was to grow the market by fostering a ‘digital-first’ mentality and nurturing strong partnerships with communities to deliver new audiences. Today, we’re proud to say that our investment in high-quality digital sites has fuelled substantial growth, creating more opportunities for brands to connect to audiences than ever before. I’m excited for the next five years and beyond.”
Our milestones:
Over the past five years we’ve reached several milestones that have truly defined our growth:
Building a world class team
From a 22 person start-up to a thriving company of almost 90 - we’re continuing to evolve and grow our team to ensure outstanding service for our customers.
Fastest-growing media owner in the UK
We started with just 18 digital screens, and now we’re delivering 12.6 billion impressions a year across a network of almost 4,600 screens bringing fresh advertising opportunities across the UK.
Expanding our reach
In our first month, we reached 227K UK adults. Fast forward to today and we’re the UK’s leading digital billboard media owner for audience reach, connecting with over 33 million UK adults every month across our entire network.
Nationwide expansion
We’re have digital roadside panels in over 190 towns across the UK, and 60% of those locations are unique to Alight, with our digital 6-sheet format. This expansion is helping brands reach new audiences and make an impact in previously underserved areas.
Innovative product launches
We’re committed to growing opportunity in the market with innovative products such as our first launch in the digital retail media market, MiXR Media, in partnership with Stonegate, the UK’s largest hospitality landlord.
Future of Alight
As we look to the future, we’re focused on delivering our five big milestones:
- Turning 5 years old
- Building our 500th digital billboard
- Delivering a pipeline of 500 D6s
- Connecting our customers to over 33M people across the UK every month via 5000 nationwide screens
- Cementing our status as a Top 5 outdoor media owner.
Thank you to everyone who’s been part of our story – here’s to the next five years!
Find out more about us here: Alight Media | About us