Introducing Go by Alight and Dwell by Alight
Our mission has always been to grow out-of-home and beyond, delivering results for brands by connecting them with communities in the real world. Over the years, we’ve established ourselves as a leading outdoor media owner, and are proud to be the UK’s number one digital billboard network.
Today, we’re excited to share that our D48s now have a name: Go by Alight. Our digital billboards reach more people every month than any other large-format digital provider. We’ve built this leadership not just on scale but on the quality of our network with every screen strategically located in high-traffic areas with strong dwell times and clear visibility, delivering both scale and impact.
Through the Go by Alight network our customers can easily reach people on their daily journeys, whether they are commuting to work, doing the supermarket run or heading out to the cinema for the evening.
Our ambition has always extended beyond roadside so we’re also announcing the next step in that journey, which is the launch of our non-roadside division, Dwell by Alight.
Dwell by Alight is the new umbrella name for our network of advertising screens in leisure and hospitality environments, bringing together our expertise, partnerships, and products in social spaces under one clear name.
Our existing product, MiXR, in partnership with Stonegate Ltd, has already established itself as the UK’s largest full-motion digital screen network and now becomes part of our new division, building on its strong momentum and proven success.
In the coming months, we’ll announce new partnerships that expands our footprint, offering advertisers even more high-quality environments for advertising in social environments.