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Maintaining our position as number one for digital billboard reach in the UK

29 January 2025
IV 4303 010

We are proud to still be the number one media owner for digital billboard reach in the UK, according to the latest Route 53 release (the official out-of-home industry currency). Our digital billboard network now reaches 32 million people every month, with more individuals exposed exclusively to Alight screens than any other provider.

The report also highlights significant growth in billboard coverage across the UK, with Alight ranking highest in 9 out of 13 regions for overall coverage.

This latest release includes 1,461 Alight panels:

435 Digital 48 (D48) screens, reaching 32 million monthly people

302 Digital 6 (D6) screens, reaching 5 million people

721 Classic 6 (C6) panels, reaching 4 million people

When combined with Alight’s 6-sheet network of classic and digital sites, advertisers can reach 33 million UK adults each month - surpassing media giants like The Sun, X, and ITV2 for audience reach and approaching the scale of platforms like Instagram.