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WARC: Predicted ad spend for 2025

27 January 2025

Global ad spend is reaching new heights. According to WARC's: The Future of Media 2025 report, ad spend is projected to grow by 10.7% this year, pushing the total to an impressive $1.08 trillion.

Out-of-home (OOH) continues to be a trusted and impactful channel, with predicted investment in the channel to increase by 10%. Advancements in digital technology and programmatic buying have enhanced OOH's ability to create unmissable, real-world connections for advertisers.

Retail media is also expanding rapidly, with a projected 14.8% increase in spend this year.

WARC’s report highlights the importance of holistic planning. As the media landscape becomes increasingly rich and diverse, selecting and planning campaigns across multiple media channels is essential for success.

We are proud to be the number one digital billboard network in the UK, reaching 32 million adults each month. For brands aiming to connect meaningfully with diverse communities, out-of-home offers the perfect combination of creativity and reach.

With the growth of retail media opportunities, our digital retail network provides a unique way to reach consumers in social settings such as pubs, bars, and venues. As the largest full-motion screen network, we deliver 360 million impressions monthly across 700 venues throughout the UK—offering brands a chance to make a lasting impact at the heart of conversations.

To get your brand noticed through OOH and digital retail, reach out to us here.

Sources:

- Performance Marketing World, WARC: global adspend

- Route 53