We have chosen Make-A-Wish UK as our UK charity partner following a company-wide vote, reflecting the collective passion of our team to support a cause close to all our hearts.
Make-A-Wish is a remarkable charity dedicated to granting life-changing wishes to children diagnosed with critical conditions. These wishes bring joy, hope, and precious moments of togetherness to families during unimaginably challenging times. From magical experiences to once-in-a-lifetime opportunities, wishes have the power to rescue the magic of childhood and provide an invaluable lifeline to escape the relentless challenges and grueling reality of a life defined by their illness.
As part of our ongoing partnership, we are supporting Make-A-Wish’s Christmas fundraising campaign. This campaign focuses on fulfilling children’s last wishes during the holiday season, ensuring they experience joy and comfort at a time that should be magical for every child.
To amplify this impactful initiative, we leveraged our digital billboard network throughout December to spread awareness about the campaign. Our team also took part in volunteering efforts at Make-A-Wish’s Head Office, contributing directly to the incredible work they do.