Alight Media expands its digital network into its 140th community

We are proud to announce Sandown as our 140th town.

Sandown is on the east coast of the Isle of Wight, situated at the heart of one of the UK’s top tourist destinations. The Isle of Wight has a population of 141,000 and attracts 2.5m visitors each year. Our new digital billboard is the first to be available for advertisers on the island.

Alight Media can now help advertisers reach up to 30m people in towns spanning every region of the UK from Ilfracombe to Dundee. Our network of over 500 digital screens is seen by more than half of the UK adult population each month, delivering almost 20m daily impressions.

Alight Media to welcome Dan Durling in new Managing Director role

Alight Media has announced the appointment of Dan Durling to the new role of Managing Director. Reporting to CEO Matthew Dearden, Dan will join Alight on 7 September to help drive the company’s expansion plans. Dan joins the Alight team as the company accelerates its growth journey. Alight Media is now the fastest-growing OOH media owner, moving from a start-up three years ago to one of the UK’s top five in a highly competitive marketplace. The company has already reached a significant milestone of a combined adult reach of almost 30m each month, across more than 1,500 OOH advertising sites, including Digital 48 sheets and Classic and Digital 6 Sheets.

Dan will work with the team to help Alight’s customers maximise the potential of this portfolio which includes one of the UK’s highest reach media products – its network of 300 digital billboards. Alight’s digital billboards have now overtaken media outlets including The Sun, Sky News and The Telegraph for monthly audience reach. Dan will bring extensive commercial and leadership experience to the Alight team, building on over 20 years’ working in media and digital companies. Most recently Dan has been working with a leading AI consultancy business to launch its Amazon-specific tech platform to the Big 6 holding groups, the wider independent agency market, direct brands, and Amazon sellers.

Prior to fulfilling his ambition of joining a start-up, Dan spent nine years at Yahoo, Oath and Verizon Media where he was promoted to Sales Director and Interim Managing Director. During a period of huge transformation, he gained experience integrating businesses, driving cultural change for the 150 strong commercial team, and executed a new strategy for the £160m UK business. Dan also held senior commercial roles in radio at Global and Chrysalis, while also completing an Executive MBA course.

Matthew Dearden, CEO, Alight Media, said: “I’m really proud of what the Alight team has achieved over the last three years. We’ve invested in building our quality product portfolio, serving our clients and investing in our people. Dan’s appointment will add a new perspective to our highly talented team of OOH experts. His experience in building businesses, nurturing talent and culture, and working with agencies and advertisers is really impressive. This combination of skills, energy and warmth will fuel the next stage of our ambitious growth plans.”

Dan Durling, incoming Managing Director, Alight Media, added: “My passion is driving growth in companies that prioritise putting people first. I can’t wait to join the Alight team to help take the business to the next level, while working with such a well-liked and respected team. I’m hugely impressed by the performance and progress the business has made in such a short time and am thrilled to be joining a company in an industry with such an incredibly exciting future.”

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