Alight Media partners with The Drum Awards for OOH to celebrate creativity and excellence

The Drum Awards for Out of Home Advertising, in partnership with Alight Media, returns in November (entry deadline: September 14) to celebrate the campaigns, people and companies driving innovation, creativity and excellence around the world.

Over the past year, we’ve seen data-driven creative executions, burgeoning new tech including 3D billboards blurring the lines between content, OOH and experiential, and a wave of advertisers capturing live moments like the Women’s Euros and the Queen’s Jubilee.

That’s why five new categories have been announced for 2022 – Brand Fame, Cross Channel Campaign, Use of Programmatic, Use of Augmented Reality and Best Mural/Hand Painted Display.

Ged Glover, chief revenue officer at Alight Media, who will make up the judging panel alongside leaders and creatives from OAAA, 360i, Talon Outdoor and Yahoo, said: “These awards showcase creativity and innovation, and it’s been interesting to see how brands are reacting and capturing moments in public spaces – whether that’s through programmatic, data or the creative itself, there’s lots of great work out there and lots to celebrate.

New categories for 2022:

  • Brand Fame – celebrates brands who have made a long-term commitment to OOH as a key strategic channel in their media plan
  • Cross Channel Campaign – recognizes campaigns where OOH has been used as the lead channel and partnered with at least one other medium for a cross-channel approach
  • Best Mural/Hand Painted Display – rewards innovative and impactful use of this evolving OOH format, with a focus on stand-out artistry, clever use of location, innovation, marketing integration and effective amplification
  • Use of Augmented Reality – recognizes campaigns that have used AR to deliver great brand engagement and prove how it produced demonstrably better results and performance
  • Use of Programmatic – rewards those who can show how programmatically was used creatively as a solution in OOH with strong results.

Full article here

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