Alight Media has announced the appointment of Dan Durling to the new role of Managing Director. Reporting to CEO Matthew Dearden, Dan will join Alight on 7 September to help drive the company’s expansion plans. Dan joins the Alight team as the company accelerates its growth journey. Alight Media is now the fastest-growing OOH media owner, moving from a start-up three years ago to one of the UK’s top five in a highly competitive marketplace. The company has already reached a significant milestone of a combined adult reach of almost 30m each month, across more than 1,500 OOH advertising sites, including Digital 48 sheets and Classic and Digital 6 Sheets.
Dan will work with the team to help Alight’s customers maximise the potential of this portfolio which includes one of the UK’s highest reach media products – its network of 300 digital billboards. Alight’s digital billboards have now overtaken media outlets including The Sun, Sky News and The Telegraph for monthly audience reach. Dan will bring extensive commercial and leadership experience to the Alight team, building on over 20 years’ working in media and digital companies. Most recently Dan has been working with a leading AI consultancy business to launch its Amazon-specific tech platform Nozzle.ai to the Big 6 holding groups, the wider independent agency market, direct brands, and Amazon sellers.
Prior to fulfilling his ambition of joining a start-up, Dan spent nine years at Yahoo, Oath and Verizon Media where he was promoted to Sales Director and Interim Managing Director. During a period of huge transformation, he gained experience integrating businesses, driving cultural change for the 150 strong commercial team, and executed a new strategy for the £160m UK business. Dan also held senior commercial roles in radio at Global and Chrysalis, while also completing an Executive MBA course.
Matthew Dearden, CEO, Alight Media, said: “I’m really proud of what the Alight team has achieved over the last three years. We’ve invested in building our quality product portfolio, serving our clients and investing in our people. Dan’s appointment will add a new perspective to our highly talented team of OOH experts. His experience in building businesses, nurturing talent and culture, and working with agencies and advertisers is really impressive. This combination of skills, energy and warmth will fuel the next stage of our ambitious growth plans.”
Dan Durling, incoming Managing Director, Alight Media, added: “My passion is driving growth in companies that prioritise putting people first. I can’t wait to join the Alight team to help take the business to the next level, while working with such a well-liked and respected team. I’m hugely impressed by the performance and progress the business has made in such a short time and am thrilled to be joining a company in an industry with such an incredibly exciting future.”