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FORMATS

Get to know our formats

National rail advertisement

Alight is an OOH media owner, offering different formats that showcase impactful visual ads that share your brand messages. 


Alight's digital retail media division, expands its offering for advertisers looking to connect with communities at the heart of conversation. 

Digital 48s

Digital 48 sheets (D48s) are large and impactful, landscape billboards, generating great brand exposure and return on investment.

D48 billboards are typically placed in high-traffic areas like busy roads, highways, and shopping centres, so you know plenty of people will be seeing your message. 

We are the market leader for total D48 audience reach in the UK, leading the market in increasing digital billboard reach nationwide.

Debenhams advertisement viewed through car window
31.8m

people see our D48s every month

50%

of all UK adults reached

439

D48s across the UK

100%

powered by renewable energy

Digital 6s

Digital 6-sheets (D6s), are smaller-scale portrait billboards that are often positioned within local areas such as high streets, roadsides, and bus shelters. 

D6s stand out at any time of day or night, and are the perfect solution for businesses looking to turn heads in a smaller space. They also offer flexibility, allowing businesses to display their ad at specific times of day or in particular weather conditions.

Starbucks D6 advertisement
4k

we have the only ultra HD network

4x

the resolution of any other D6

50%

more display space

100%

powered by renewable energy

Classic 6s

Our classic, paper 6-sheet posters (C6s) are perfect for making a big statement in a smaller space. 

They are ideal for high streets, bus shelters, and pedestrian areas, putting your business in front of thousands of shoppers, commuters, and families.

The smaller size makes it easy to convey a clear and simple message that will stick in the minds of your target audience.

Coca Cola bus shelter C6 - Moore Street
3.8m

adults see all our 6s every month

#3

third largest total 6s provider

20

towns and cities across the UK

66m

total monthly impressions

Retail media

Real world social media with proven effectiveness

MiXR Media is the UK’s largest full motion digital media network, putting your brand in front of 100m people annually in Stonegate Ltd bars, pubs and nightclubs across the UK. No other advertising platform engages with people in a social setting with high dwell times like this.

MiXR offers brands the combined strengths of social, retail media and DOOH, addressing some of the key challenges of these channels: trust, viewability, engagement.

Disney+ advertisement in pub
3600

screens nationwide

631

venues across the UK

100m

annual footfall

262m

monthly impressions

Engage people in new and creative ways

Including digital billboards and posters in your OOH advertising campaign can help your business:

Audience

Reach a large and diverse audience.

Brand

Build brand awareness and complement your online marketing strategy.

Engage

Engage people and drive traffic online or to a physical location.

Promote

Promote a specific product or service.