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Our toolkit

IV 5056

Here you can find everything you need to launch your first ever campaign or inform your next one. From creative ad specs, to case studies and audience insights. Make your out-of-home advertising work harder for you.

OUR LATEST CONTENT

Insights

Download and view our latest pdfs

Why out-of-home? All about Alight Digital 6 Sheet infographic
BEST PRACTICE

Hints and tips

Read our articles to help you get the most out of your out-of-home campaigns

3 types of billboards and OOH you need to know about Designing creative billboard ads on a budget - a guide for small business owners Billboard advertising costs: how to make your campaign more cost-effective Is billboard advertising right for your business? How to choose the best OOH locations for your ads How an OOH marketing strategy can improve your online visibility How a billboard marketing strategy can enhance your radio advertising
BE INSPIRED

Case studies

Find out more about how advertisers use out-of-home to grow their business

Time sensitive ads create uplift in web traffic for ADT DOOH flexibility supports uplift in sales for wearable tech brand OOH delivers “massive boost” for local Radio station
CREATIVE

Format specifcations

Our latest artwork specifications for your
out-of-home creative

D48 artwork specification sheet D6 artwork specification sheet C6 artwork specification sheet D48 Dynamic artwork specification sheet D6 Dynamic artwork specification sheet Motion artwork specification sheet MiXR artwork specification sheet