We have launched a new digital retail media division, expanding our offering for advertisers looking to connect with communities in this high growth channel. The first launch for the division is MiXR Media, an app and digital media network which will help brands target c.100m guest visits a year across more than 850 Stonegate Group venues by the end of 2024.

Stonegate Group is the UK’s biggest pub company, with famous brands including Be at One, Slug & Lettuce, Popworld and Walkabout, bringing people together in diverse venues across the country whether in busy city centres or local communities.

The MiXR digital media network of 4,600 screens will be rolled out nationwide over the next 12 months in more than 850 venues from Newquay to Inverness. Brands will be able to engage consumers with highly targeted advertising and content at specific times, occasions or geographies using rich data. Through the MiXR app, guests can also find and book venues, earn loyalty rewards and unlock unique personalised experiences through ‘MiXR Missions’.

The launch of MiXR, follows successful pilot programmes in Birmingham, London and Manchester. Other partners on the MiXR Media project include Samsung, LDSK, CDW and Digitas. Launch brands include Diageo, Asahi, Heineken, Brew Dog, Red Bull, Coca-Cola, PepsiCo, and Molson Coors.

Alight’s new division, led by Darren McKay is part of the company’s strategy to accelerate its growth beyond roadside out-of-home. GroupM has predicted 25% growth for the digital retail media sector this year, while WARC predicts that it will be the fourth largest channel globally.

This addition to our advertising network complements the company’s fast-growing national Digital 48 (D48) out-of-home portfolio and digital and classic 6 sheet networks. In total, we already deliver over 600m monthly impressions to reach over half of all UK adults (32m).