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How we help businesses of all sizes advertise locally

2 June 2023
1684238335802
Taken from Activate Business Development's LinkedIn

Are you ready to explore how outdoor media can increase your brand presence?

Over the past three years we have brought new digital billboards to over 140 towns across the UK. Our new screens have enabled brands like Kettering Motorist Centre to reach local communities on a premium format.

Our Kettering screen delivers over 2.8 million impressions every month. For 75% of people who see our billboards, Alight's will be the largest digital screen viewed during a campaign period, helping agencies like Activate Business Development and their brands leverage the power of large-format digital out-of-home wherever their audiences may be.

We always have a local team available to help with any queries. See below for some feedback from one of our customers who we've worked with to ensure they gain the best results.

"I started out as a Marketing Consultant in 2009 when 'traditional marketing' such as leaflet campaigns, 48-sheet billboards and Yellow Pages worked well. Since then most of our client work has been 'Digital' and totally reliant on the target audience viewing content through computers and smartphones.

However, if the target audience is very local and drives past an Alight Media digital billboard within 200m of the client, why not advertise on the board? Unlike previous 48-sheet billboard campaigns that stayed up until they started to fall off, these digital boards can be changed during the campaign enabling several different adverts to be shown.

Will it work... we'll have to see! It's certainly driving some brand awareness and will support the 30,000 leaflet drop that starts to go out in a couple of weeks.

I love the idea of Digital and Traditional marketing coming together in this format!"

Activate Business Development, May 2023

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