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Darren McKay

Head of Data & Tech
Alight Headshots 9

Darren’s career in OOH has spanned two decades to date. Starting in client sales at CBS Outdoor in the late 90s, Darren moved to International Sales at Clear Channel in the late 00’s.

From 2010-2012, Darren led Clear Channel UK’s London Olympic & Paralympic strategy, working with LOCOG and sponsors on the successful auction of OOH advertising across the UK.

In 2013, Darren was a member of the launch team at Storm, Clear Channel’s premium network of large format screens.

In 2015, Darren launched his own consultancy business ‘Media Fish’ which combined his passion for OOH with retraining as a fishmonger. Media Fish was employed by 8 Outdoor from 2015 to 2017, where Darren supported the strategic ambitions of the company before joining the leadership team full-time from January 2018.

Darren joined Alight Media in September 2019, initially working as Commercial Director before moving to the newly created position of Director of Data & Technology in January 2022. In his current role Darren is responsible for the Technology, Strategy and Delivery teams and a member of the Leadership Team.

Outside of Alight Media, when he’s not enjoying family time, you’ll find Darren in the kitchen or on the golf course.