Ged is Chief Revenue Officer (CRO) of Alight Media, the fastest-growing out-of-home media owner in the UK. Alight Media is digital-first, helping advertisers achieve truly national reach across the UK by bringing previously overlooked areas to light.
Ged’s career in UK advertising and media sales started in the late 90s and he has held senior sales positions in radio, press and out-of-home in that time.
He has worked for a number of well-known media companies including Chrysalis Radio (now Global), the Reader’s Digest and JCDecaux.
Prior to becoming Alight Media’s CRO, Ged spent over eight years as the Commercial Director of the Advertising Association, the professional body that promotes the role, rights and responsibilities of UK advertising.
Ged is married with two daughters and has a sausage dog called Frank.