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AA/WARC Forecasts a DOOH Boom in 2024

1067 Photography Structure Incharge October D48 Alight Media Old Muirton Road DT2 3 TY October 2023 View2 Fill

According to Ad Association and WARC projections, digital-out-of-home (DOOH) is set to be the second-highest growth channel in 2024 (+6.7%), trailing only behind broadcaster video-on-demand (12.4%).

DOOH revenue growth has in part been powered by a rapid expansion outside of high-density hubs such as London and Manchester, with Alight leading D48 growth across the year. In 2023, we added a remarkable 1.5 billion impressions to the market (cross-format), and we’re geared up to replicate this success in 2024.

But it’s not just about the numbers; it’s about our strategic and community partnerships. For example, our recent partnership with Blackpool has opened the town to national brands and become Alight’s third highest reaching 6-sheet town, delivering over 10 million impressions per month.

As attention turns to 2024 planning, take the opportunity to explore our National Advertising solutions or reach out to speak to a representative here.