According to Ad Association and WARC projections, digital-out-of-home (DOOH) is set to be the second-highest growth channel in 2024 (+6.7%), trailing only behind broadcaster video-on-demand (12.4%).
DOOH revenue growth has in part been powered by a rapid expansion outside of high-density hubs such as London and Manchester, with Alight leading D48 growth across the year. In 2023, we added a remarkable 1.5 billion impressions to the market (cross-format), and we’re geared up to replicate this success in 2024.
But it’s not just about the numbers; it’s about our strategic and community partnerships. For example, our recent partnership with Blackpool has opened the town to national brands and become Alight’s third highest reaching 6-sheet town, delivering over 10 million impressions per month.